To do this, you can either promise something that makes the subscriber look better to their peers, or invoke the fear of being shamed. That’s why some of the most clever subject lines use vanity to get you to open the email. People love to be liked, accepted and even revered by others.
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The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone.Thrillist: “Try To Avoid These 27 People On New Year’s Eve”.TicTail: “Boom shakalak! Let’s get started.”.Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”.UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.).Warby Parker: “Pairs nicely with spreadsheets”.Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”.OpenTable: “Licking your phone never tasted so good”.Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.).Here are some funny email subject lines to make your subscribers laugh. After all, have you ever read a subject line that tickled your funny bone and you didn’t read it?īeing humorous requires a bit more thought and creativity, but it can really pay off in terms of your open rates. If your subject line makes your subscribers laugh, then they’ll simply have to open it. Mary Fernandez: “? a surprise gift for you! ”.Eat This Not That: “9 Disgusting Facts about Thanksgiving”.Digital Marketer: “Is this the hottest career in marketing?”.Digital Marketer: “Check out my new “man cave” ”.Refinery29: “10 bizarre money habits making Millennials richer”.GrubHub: “Last Day To See What This Mystery Email Is All About”.Here are some great examples of curiosity-inducing subject lines… You can make subscribers curious by asking a question, promising something interesting, or simply saying something that sounds strange or unusual. You can leverage this desire for closure by leaving your subject line open-ended so subscribers will be curious, like a cliffhanger that can only be satisfied by opening the email. Humans have a natural desire for closure– we don’t like having gaps in our knowledge. Guess: “Tonight only: A denim lover’s dream”.Jersey Mike’s Subs: “Mary, Earn double points today only”.Digital Marketer: “ Get this NOW before it’s gone…”.Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”.Digital Marketer: “ You’ve got ONE DAY to watch this…”.JetBlue: “You’re missing out on points.”.Warby Parker: “Uh-oh, your prescription is expiring”.Here are some great sample subject lines for emails that use the fear of missing out… In fact, subject lines that include words that imply time sensitivity–like “urgent”, “breaking”, “important” or “alert”–are proven to increase email open rates.
You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time). One psychological principle that is practically impossible to resist is the fear of missing out. Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work… 164 Best Email Subject Lines (and why they work)! Drive Fear of Missing Out in Email Subject Lines The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles to convince the reader to open the email. In other words: your subject lines have the power to make or break your email marketing campaigns. At the same time, 69% of email recipients report email as spam based solely on the subject line. Why Good Email Subject Lines Are ImportantĤ7% of email recipients open an email based on the subject line alone. It’s often this one line of text that determines if a reader will open your email fully to read it, or simply trash the email. The email subject line is the line of text people see in their email inbox which hints at the contents of an email. Ready to get started? Let’s go! What is an Email Subject Line?
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Plus, we’ll help you understand the psychology behind them so you can replicate their success again and again. In this Guide to The Best Email Subject Lines, we’ll help you understand what makes good email subject lines, and 164 examples you can use to increase open rates. Did you know that email subject lines are the single most important part of any email you send? That’s because they’re the key to whether a reader opens your email, ignores it or even sends it to spam.
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